The Operating System for
Mid-Market Business Lending

The $75 Billion Opportunity

Splendid is building the operating system for how $75 billion flows to mid-market businesses. We use AI to create deep intelligence between 1.5 million businesses ($1M-$20M revenue) and 1,000+ lenders, transforming a broken manual market where over 50% of businesses fail to get the funding they need.

Proven Operators

Shaun Johnson (CEO): 25 years tech/fintech. Previous founder @ Switchwise (exited to Computershare). Banjo, Ukash, Payzone, AOL, Intel, Accenture.

Bhavi Chadha (CTO/CPO): 20 years product/tech, 9 years in business lending. Previous founder @ RetailApps (exited). Banjo, Telstra.

Supported by senior advisors across broking, banking, and data science

Mid-Market Businesses Are Stuck

• 1.5M businesses caught in funding gap
• Too complex for marketplace/aggregator algorithms
• Too small for banks' relationship managers
• Over 50% don't get the funding they need
• 21+ days average to get a yes/no from banks

Why Current Solutions Fail:

• Banks: Slow, manual, require collateral, won't scale
• Marketplaces: Superficial - built for simple loans sub-$100K
• Brokers: Manual - excel + Email + Phone, capped volume

Our Splendid Solution

• Deep Lender Matching: Combines borrower financials, industry dynamics, cash flow patterns, and serviceability analysis against real-time lender policies and historical approval behaviors
• End-to-End Automation: AI agents handle everything from document extraction to deal submission
• Two-Sided Network: Serves both businesses directly AND empowers brokers with 10x productivity gains
• Super Broker Model: We are our own customer. 10x traditional capacity
• Contnuous Learning: Every loan decision trains our AI, creating an insurmountable data moat

Early Validation

Path to 10x improvement identified across funnel

Winner-Take-Most Dynamics

• $1.9B TAM: AU ($373M) → US ($1.26B) → UK
• 74.6% use brokers in AU (was 35% in 2010)
• Network effects lock-in: #1 takes 70% share
• 18-month window before market consolidates

The race for platform dominance starts now

Our Unfair Advantage

Our moat is built on:

• Direct model: We are our own customer
• Proprietary training data: Financials, call transcripts, emails, texts, lender decisions
• Intelligent workflow automations: Already working
• Network effects: every deal direct or via brokers makes the platform smarter